![]() ![]() Two other tech giants that use comparative advertising strategies are Samsung and Apple. Google responded with a few witty remarks, saying "Microsoft’s latest venture comes as no surprise competition in the wearables space is really heating up." Google also suggested that while Microsoft was busy selling t-shirts, Google was working hard on Google Glass. In mid-November, Microsoft’s Scroogled campaign even started selling merchandise with anti-Google messages. ![]() Microsoft parodied Google Chrome’s ad by releasing an ad titled Microsoft Internal Google Chrome Bouncing Ball Now Everywhere, claiming that Chrome tracks everything they do. In March 2013, Google released an ad titled Chrome: Now Everywhere to promote their browser.Ģ months later, Microsoft came up with an ad campaign titled Scroogled to warn Chrome users that Google is breaching their privacy. Longtime rivals Microsoft and Google are constantly looking for ways to top one another. The feud between Mercedes-Benz and Jaguar is certainly heating up – who knows what these two mega car brands will do next? 2. In fact, it took them only 3 days to come up with a simple yet effective poster. It did not take long for Mercedes-Benz to hit back. They used a similar concept of a chicken showing its stability throughout the video but with a twist at the end: " Magic Body Control? We prefer cat-like reflexes, don’t you?" ![]() The message they wanted to get across was " What do chickens and Mercedes-Benz have in common? Stability at all times."ģ months later, Jaguar decided to challenge Mercedes-Benz’s chicken ad with their "Jaguar vs. Mercedes-Benz started a viral ad campaign in September 2013 to showcase their Intelligent Drive Magic Body Control which ensures optimum driving comfort. Whenever you flipped through a tech related magazine, how often you stopped and stare at a tech ad. ![]()
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